As you all know, New Bude and Beyond is happy to help local businesses for free, if they provide the copy. So, we we are pleased to have received our first article, which is about a sports gel made by a Cornish company and available at HPT Sport.

It has been endorsed by no less that Sir Ian Botham.

In July 2022, when ex-cricketer Ian Botham was at his least mobile, his son Liam sent him a tube of EthicaCBD Sports Gel and “3 weeks later, he was walking around Sunningdale” (Liam Botham). Within 3 weeks of using the soothing gel, Ian was back walking around Sunningdale golf course and in September 2022 he returned to competitive golfing, playing 3 rounds at the Dunhill Links. Prior to receiving the Gel, Sir Ian had not walked a course for over 2 years.

“This magical stuff should be called a Mobility Gel, rather than a Sports Gel.”

Sean Jack at HPT Sport in Bude, who is seeing the benefits of the sports gel as both a stockist and a consumer, feels that the product should be called something else other than a ‘Sports Gel’, because it’s helping a wide variety of customers with their aches and pains – not just sporty types. Sean personally uses the gel in the mornings to help with a crooked neck problem he wakes with, and his best customer is, in fact, his mum, who is seeing notable daily benefits using the gel on her joints.

Following glowing reviews from a spectrum of customers, and after receiving compelling testimonials from Ian Botham and other sporting icons like Nigel Owens and Matt Le Tissier, it is become clear that EthicaCBD underestimated how powerful this formula would be for helping 50+ individuals improve their mobility. It’s so much more than a sports gel, and as Ian quite rightly says: “People should use it. If they need it, use it.” After all, aches and pains certainly don’t discriminate. 

“Let’s get the world moving again. It’s only natural.” – Ruarri Spurgeon, Director of EthicaCBD

EthicaCBD spent 2 years developing this complex formula, hoping to find the perfect way to combine CBD & CBG with loads of naturally therapeutic botanicals. Based on the response they’re having from people of all walks of life, it looks like they might’ve found that perfect recipe.

“Sometimes you can do all the talking in the world, but when it comes down to it, it’s gotta work… and this really works” – Sir Ian Botham 

Who are EthicaCBD?

EthicaCBD are a Cornish brand who’ve managed to make a global impact in the last year, even earning a win at the World CBD Awards for their cosmetic products. Since officially cementing their position as world-leaders in cosmetic CBD products such as their CBD Sports Gel, they’ve received glowing endorsements from sporting icons such as:

  • Sir Ian Botham (‘England’s Best Ever All-Rounder’) 
  • Nigel Owens (Rugby Union Refereeing Legend)
  • Matt Le Tissier (100 Premier League Goals)

As the name says, EthicaCBD have gone to great lengths to ensure that every aspect of their business is as ethical as possible. They’re known for creating “the highest quality ethical CBD for people & planet”, so every decision they make holds customer wellbeing and environmental protection as a priority.

If you’d like to learn more, please visit ethica or pop in to see Sean at HPT Sport (Bude).