I’m sorry that you don’t see a Railcard that meets your needs.
Each of these Railcards was developed with the aim of encouraging people who might have the flexibility (for example younger cardholders, who may be students with more free time, or retired Senior cardholders) to travel on off peak services; another aim was to encourage more leisure journeys at times when trains tend to be less busy than at peak and commuting times.
You can find more information on each of these Railcards, including how to apply, at www.railcard.co.uk
There is also the Network Railcard, which offers similar discounts as the Family & Friends Railcard but does not require a child to be travelling with the cardholder. This only offers a discount in the London and South East network area. You can find out more information on the Network Railcard at www.network-railcard.co.uk.
Although Train Companies keep the situation under review, a new Railcard will only be introduced if it is likely to generate increased ticket sales. If none of the above are suitable, I would suggest booking tickets as far in advance as possible; this will allow you to take advantage of early discounts.
Well, for anyone else who doesn’t fit a category (no, I don’t live in the south east either), I’d at least suggest split ticketing. It is a pain in the backside (but perfectly legal) in terms of moving seats and ending up with about 20 tickets per journey, but it really does save a lot of money because, ordinarily, train companies do not tell people the cheapest way to travel.
In terms of Railcards, I have suggested my feedback is fed back further up the chain…or perhaps just abolish them altogether and have cheaper off-peak fares, period!