Morrison’s Bude spices up its curry

Morrisons Bude is launching an eight chilli rated curry – the Flaming Fiery Phaal – after listening to Morrisons ‘curry regular’ customers, who voiced complaints that the supermarket’s Volcanic Vindaloo wasn’t hot enough. Alas, like most supermarkets, Morrisons still hasn’t tapped into the vegetarian curry market as virtually all available curries, this one included, contain chicken. Even for meat eaters, if not a chicken fan, your options are limited. Anyway, that aside, this curry is hotter.

The blistering phaal has been created by Morrisons’ chefs, who have scoured the country to find the hottest recipe possible. Their search led them to Birmingham’s Bangladeshi restaurants, the home of the phaal, which is often considered the fiercest and most challenging curry in the world.

A number of heat-hungry Morrisons customers sent reviews to Morrisons on the supermarket’s previous hottest curry – the Volcanic Vindaloo – deeming it ‘not hot enough’ and asking the supermarket to create ‘a much hotter version’.

Morrisons Bude’s Flaming Fiery Phaal contains Scorpion Chillies which top the Scoville Heat Scale[i] – which ranks how hot a chilli is – in addition to Naga and green chillies. It boasts an eight chilli rating to make it the hottest supermarket curry ever.

Kyle Luscombe, at Morrisons Bude, said: “We love to hear back from customers and were happy to take on the challenge. The difficulty when making a phaal is to make sure it’s got as much flavour as it has heat. But we think we’ve pulled it off!”

Spice tolerances differ from person to person, and it’s capsaicin, a compound found in chillies,  which triggers pain receptors in the body to react when people eat spicy curry. In addition to chillies, Morrisons Flaming Fiery Phaal contains chargrilled chicken breast, a thick tomato and onion base, and a huge array of spices – including paprika, garlic, ginger, coriander, turmeric, cinnamon, nutmeg, fennel, fenugreek and cardamom.

It will be available on the shelf in Morrisons Bude on Stucley Road for ‘Curry Week’ which started on the 8th October and will cost £2.

Morrisons Bude is also launching Roulette Bhajis – a box of 12 onion bhajis with three of those being extra spicy for those who want to take a heat-filled gamble. Roulette Bhajis will be available from the deli counter and will cost £1.90 for a box of 12.

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