Morrisons Bude is helping hopeless romantics navigate what is apparently the year’s most difficult buying decision – what to buy your loved one for Valentine’s Day.
The supermarket has worked with certified relationship coach, psychologist, blogger, vlogger and published author of ‘Resilient Me’, Sam Owen, to create a ‘Love Calculator’ for its shoppers after more than a third of people (34 percent) say Valentine’s Day is the most ‘difficult’ buying occasion and 23 percent said they had bought the ‘wrong’ gift in the past. Which just goes to show that money can buy you love.
The ‘Love Calculator’, which will be offered to Morrisons Bude’s shoppers in the run-up to Valentine’s Day, has over 40 decision-tree questions covering relationship status, current romance levels and partner personality traits in order to help guide people to the right gift. For example, a first time Valentine who wants to show their funny side is directed to heart-shaped crumpets whilst a married couple who have lived together for a few years are guided towards oysters to get them in the mood for romance.
When it comes to what people actually want, 99 percent of Valentines say that money can’t buy you love and it’s the thought that counts, as they prefer thoughtful gifts over expensive presents.
Kyle Luscombe, the Store Manager at Morrisons Bude, said:
“Choosing the right gift for Valentine’s Day can be difficult and we want to take the stress out of the occasion by helping our shoppers find the perfectly-judged gift. The ‘Love Calculator’ aims to make our customers’ lives just that little bit easier.”
Sam Owen, Relationship Expert and creator of the Morrisons Valentine’s Day ‘Love Calculator’, said:
“Whatever stage of your relationship, Valentine’s Day is always a tricky buying occasion with people often only a purchase away from romantic perfection or disaster. I hope the calculator can help all the hopeless romantics channel their thoughts and make the right gift decisions, so this Valentine’s Day is a love-ly one for all involved.”
I’ve just given it a whirl and I’m sure my husband would be thrilled with a bouquet and a wine/dine ready meal! Not. Luckily for him, I’ll be out of the country.
The Morrisons ‘Love Calculator’ will be given away for free and it’s a bit of fun, so give it a whirl if you’re into Hallmark days. Available from 11th – 14th February and is available to try online here.