Contacts to the NSPCC Helpline from adults worried about the safety of a child are on the increase (by 12%).
In 2018/19 the Helpline received 72,812 calls and emails, referring almost half of these (49%) on to police and social services to take further action.
Agencies in the South West of England received 4,023 referrals from the NSPCC Helpline in 2018/19, over 150 more than the previous year.
The charity’s Helpline hears from worried adults every day and night of the week, with concerns ranging from child neglect to sexual, physical and emotional abuse.
The overall rise in contacts is also reflected in the figures for sexual abuse, which has seen an 11% jump in the past year.
These figures come as the NSPCC announces a new partnership – Together we’re giving kids a brighter future – with Johnson & Johnson Ltd, the makers of CALPOL®. The partnership will help the charity to answer 10,000 calls from people worried about a child.
Mike McGrath, Head of Partnerships at the NSPCC, said: “Our NSPCC Helpline provides a critical service across the UK.
“It’s vital that we can continue to provide this support to adults so that they know there is somewhere they can go if they are concerned for the safety of a child.
“We are delighted to have teamed up with Calpol which is helping us to answer 10,000 calls and be there for children who need us.”
James Gooddy, Assistant Brand Manager at CALPOL®, said: “For over 50 years CALPOL® has been helping parents in the UK to look after their children’s health.
“Our purpose is to ‘Let Kids Be Kids’ and therefore we are delighted to have partnered with the NSPCC – the UK’s leading children’s charity – to help keep children safe from abuse and neglect.
“This year we will be supporting the NSPCC helpline to help answer 10,000 calls, which will go a long way towards our shared goal of giving kids a brighter future.”
Johnson & Johnson Limited is donating 5p to the NSPCC for every CALPOL® product sold in Boots from 31st July – 10th September; Tesco 14th August – 24th September; Superdrug 11th September – 8th October; & Asda 14th September – 12th October in 2019 in the UK to help the NSPCC answer 10,000 calls.
Adults concerned about a child can contact the NSPCC Helpline seven days a week on 0808 800 5000, or email email@example.com