If you run a small business, you might think that you’re only likely to be selling to the people based near you. If you run a shop in Bude, for example, you might consider your potential customers to be those who visit the town in the summer and those that live in Cornwall for the rest of the year. If you set up an online store for your website, though, you could find yourself selling to people on the other side of the country or even the world. Here are a few tips for launching your small business online.
Find somewhere to sell your products
The first stage of setting up your shop online is to decide how you are going to sell your products. There are a number of websites, for example, Etsy, that will allow you to set up a page on their website to sell your products. While this might seem like a quick and easy way to get started, you will have to give the website a percentage of every sale you make in return for using their website. If you want full control over your store and, more importantly, your profits, consider creating your own website. Although it might sound daunting, you don’t need to be a computer expert. There are many templates online that you can adapt to make work for you.
Market your store
If you’ve taken out an advert in the local paper or handed out some flyers in the town centre, you may think you’ve already marketed your business. If you’re launching your brand online, you’ll need to come up with new ways to make your business stand out in a much more crowded and competitive market.
One of the most common ways people find a new product is by searching for it on a search engine. Most people only bother looking at the first page of results, so if you’re not one of the first few results, then you’ll be missing out on a lot of business.
To change how high up you appear on a search engine, you first need to carry out a process called search engine optimisation. Unless you have studied this process extensively, it can be extremely confusing. That’s why it’s important to seek the help of an SEO Agency to fully take advantage of the power of search engines. Companies like Click Intelligence have a team of experts who can take any small business and create a campaign that will move them up the result list.
Many people will like coming into your local store because they prefer the personal touch. They prefer to chat to the shopkeeper and draw upon their expertise before making a purchase. Even though you’re separated by distance and never meeting face to face, it doesn’t mean you can’t be as social with your online customers. Set yourself up on social media websites like Instagram and Facebook. Whilst it’s important to post regularly, it’s also just as important to reply to any messages or comments asking queries or even praising your product.