Help RNLI Make Waves in Social Media

Perranporth beach, Cornwall. Lifeguards.Dramatic rescue stories featuring the courage of the Royal National Lifeboat Institution’s (RNLI) lifeguards and volunteer lifeboat crews are to be promoted to the public through an innovative new social media campaign.


The #SaveWave campaign is running now and it enables the public to share RNLI rescue stories with their friends and followers on Facebook and Twitter to create ‘waves’ of awareness for the RNLI’s rescue stories.


To help make these waves, members of the public can sign up to the campaign using their social media accounts. Dave Turnbull, RNLI mechanic at Swanage lifeboat station explains: ‘Signing up is easy, all you have to do is visit the campaign website at and choose to sign up your Facebook or Twitter account – or both. Then, two specially selected RNLI rescue stories will automatically be shared on your Facebook or Twitter accounts each week.


‘This campaign is all about sharing our rescue stories with the public. As a member of the crew at Swanage, I’ve got lots of stories about our volunteers putting themselves in harm’s way to save lives at sea. Just like our lifeguards will have countless stories of how they’ve kept people safe on our beaches.


‘But through the #SaveWave campaign, we want members of the public to hear about the rescue stories that are taking place all the time by our lifeboat crews and lifeguards. We want to create a wave of exposure that will lead to more donations.


‘Through this campaign, we will promote two rescue stories per week on the RNLI Facebook and Twitter accounts. These stories will then be shared automatically through the social media profiles of everyone who signs up to support the campaign – creating two waves per week. The more people who sign up, the bigger the waves will be.’


Simon Crayfourd, RNLI lifeguard manager said: ‘This campaign is not about donating money – signing up to #SaveWave is completely free. It’s all about sharing our stories with as many people as possible. So please sign up and donate posts and tweets to the RNLI, rather than pounds and pence on this occasion.


‘By the end of the campaign we hope to have shared our rescue stories with over one million people. That’s a big wave of awareness.


‘Signing up to the #SaveWave campaign couldn’t be easier and it takes less than two minutes to do. Be part of the wave.’


The campaign is running now and will end on Sunday 29 September.


The RNLI is the charity that saves lives at sea around the coasts of the UK and Ireland. Anyone who wants to make a donation to the RNLI can do so on the charity’s website at


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