Aspiring artists across the UK now have the opportunity to showcase their artwork to thousands of UK shoppers as Binary Botanical launches its new art competition, swapping their outdoor advertising budget for their launch in Sainsbury’s in favour of supporting young/aspiring artists right when they need it most.
With the second lockdown announced, and despite recent scrutiny of the creative industry from the Government, the need for creative talent is more important than ever as brands search for innovative ways to attract customers.
Binary Botanical is set about to show the true value of the arts by collaborating with aspiring artists to design eye-catching brand-related artwork, using chalk and stencils, offering cash prizes to winners of the competition. The campaign takes place to build awareness of the brand, prior to their launch in Sainsbury’s stores across the UK on 9th November, all the while, showcasing the pertinent need for creative talent at this time.
Launch initiatives such as this rely heavily on creative concepts to drive product sales in-store. Whilst many brands invest thousands in advertising space and billboards, Binary Botanical opted for a more innovative way, one which also offers support to up and coming creatives in the industry it relies upon, investing over £7,000 in the initiative awarding prize money to the winners of the competition.
Speaking of the initiative, Binary Botanical co-founder, Danielle Bekker states:
“We’re delighted to support our Binary Botanical trial in Sainsbury’s with this initiative. This win-win of supporting artists in need of creative and financial opportunities is the perfect platform for both Binary Botanical and Sainsburys. It’s the right thing to do, and we are very proud to be rolling this out during our trial.
Binary Botanical has partnered with street art professionals, Blank Walls, to deliver the campaign. Renowned for their execution of street art campaigns, Blank Walls regularly collaborate with brands and artists to create eye-catching promotional pieces.
Jerome Davenport of Blank Walls commented on the initiative, said:
“Blank Walls’ mission is to make a difference through art. It’s our pleasure to work with Binary Botanical and support design students alongside this clean graffiti initiative. It’s great to see a leading supermarket such as Sainsbury’s supporting it too. COVID has made it so easy to say no to philanthropic activity – we know the British public and Sainsbury’s shoppers will be delighted with this campaign !”
The competition will be judged by members of the Blank Walls team, alongside Sainsbury’s representatives. The chosen artwork will then be chalked outside participating Sainsbury’s stores, in collaboration with Blank Walls street art team. Students will also have the opportunity to showcase their work, collaborating with Binary Botanical’s PR agency, to raise the profile of the individual artists.
Aspiring artists can get involved by heading to the link below to find out more about the competition and download the brief: