I could see the smoke from this earlier. Thanks to Bude Fire Station for the picture and info taken from their Facebook page.
The fire occurred this morning, on the A39 opposite Kings Hill. The Fire Service says:
Thick smoke for this incident could be seen from across town. Upon arrival, one car was found to be well alight in the layby. Thankfully, all occupants were safely away from the vehicle. Firefighters wearing BA extinguished the fire using two hose reel jets.
Glad to hear no one was hurt.