Men more concerned with appearance than mental health

British men are still much more interested in their physical appearance than their mental health, a new survey of more than two thousand males has revealed.

The research, commissioned by the Samaritans and The Bluebeards Revenge male grooming brand, has been released to coincide with Mental Health Awareness Week (May 14-20).

Samaritans have now joined forces with The Bluebeards Revenge to encourage more men to take a greater interest in looking after their mental health. The inside of the brand’s product carton includes life-saving information from mental health charity The Lions Barber Collective and Samaritans, encouraging men to seek help if they feel under pressure.

The figures also revealed that 66 per cent of men allocate between 1 and 4 hours every week to their personal appearance, but only 44 per cent of guys dedicate the same amount of time to their mental health.

Reading (44per cent) is the most popular method of de-stressing, with walking a close second at 39 per cent and running third at 37 per cent. Playing sport (33 per cent), cycling (22 per cent), going to the gym (21 per cent), walking the dog (19 per cent), listening to music (19 per cent), socialising with friends (17 per cent) and yoga (16 per cent) were other tools men use to relax and escape the pressures of everyday life.

The survey of 2,124 men aged between 18 and 65 also revealed the pressures affecting men’s mental state the most. Financial worries (74 per cent) topped the list, with relationship problems (65 per cent) second, family concerns (64 per cent) third, work pressures (61 per cent) fourth and poor physical health (51 per cent) fifth. Twenty-nine per cent of recipients cited social media as a key factor for increased mental health pressures.


Anyone can contact Samaritans any time for free from any phone on 116 123. This number is free to call and will not show up on your phone bill. Or email or go to to find details of your local branch where you can talk to one of our trained volunteers face to face.

Samaritans is a charity and it’s the public’s kind donations and more than 20,000 trained volunteers that mean we are always there for anyone struggling to cope.  Your money or your time could save a life. Find out how you can support us:

The Lions Barber Collective is an international group of top quality barbers that was founded in September 2015. The group helps to raise awareness and prevent male depression, suicide, and other mental illnesses. The Lions Barber Collective aims to create training that will enable barbers to recognise, talk, and listen out for symptoms of depression. They can safely signpost their clients when they are sat in the chair towards potential solutions.

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